Monday, November 10, 2008

Cataclysmic Pink

Covert videogame T-Shirts are my new obsession. You can buy a Mario shirt at any department store nowadays; apparel that says "I like games" has become devalued in its ubiquity. It's partially the snob in me, snarling at the thought that my niche pastime has become socially acceptable to espouse. Esoteric nerd merchandise acts as a hanky code for the high-functioning geek: a way to subtly communicate your interests without being the guy at the party who talks about his WoW character like new, starry-eyed parents talk about their children.

The T-Shirt itself has become this weird language of fabric semaphore, primarily for young men. Pants, jackets, skirts, and other items of clothing imply the traits of the wearer. Socioeconomic class, sexuality, gender, or political attitudes can be inferred from an outfit. But the T-Shirt is a Rorschach test emblazoned upon the chest: like the bumper sticker, it reveals a person's hidden tendencies, prejudices, convictions, and quirks.

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